Then you're just not an entrepreneur....

A while ago I was at a networking meeting of sorts with all entrepreneurs and I got talking to someone. Who told me that he had a business with some staff and had a big challenge.

'You know, I have now organized my business so that I no longer depend on that one client'

"That one client?", I asked.

'Yes, we had one customer who provided a large portion of the revenue.'

"How big?

‘70%…’

'Then you don't have a business,' I said, 'then you're just an employee of that client.'

That, of course, was not the case, that sat for a while and now, of course, that had changed.

An interesting hypnosis.

Look you have several roles you can take in a business. The first role is the professional. You can do something very well and you also think you can do it better than, say, your old boss. So you start for yourself.

This is the worst start to a business and also the reason that 70% quit after five years (90% after 10 years). After all, it is no longer then that you can only practice your profession. Suddenly you also have to do much more than just your profession. You had forgotten that for a moment.

So you start outsourcing at some point. And you get into the role of manager. A very different hypnosis that requires different skills. Where the professional just wants to be in the now and perform what he likes best, the manager has to start planning and directing.

Both of these roles are fatal if you don't step into the role of the entrepreneur. The entrepreneur who looks to the future, sees opportunities and dreams. The entrepreneur's role is to be able to operate the business in such a way that he is no longer needed.

After all, what if you get sick? End up in the hospital? Can't do anything for six months? Then most have a challenge.

In the case of that entrepreneur, it was that one customer. What if that one goes away? Then you won't have a business anymore. That's not smart. Let's say, that's a very bad strategy that's good for the professional, also for the manager, but not for the entrepreneur.

As long as the professional can do what he enjoys, it's fine. As long as the manager has something to plan, it's fine. But the entrepreneur has to make sure everything keeps running, even without her. Another form of hypnosis, but if you have a business it is essential.

If you found this interesting and have not yet read the book "Emyth" by Michael Gerber I would purchase it now.

Great week!