Hypnotic Business: Hypnosis to make a profit

Hypnotic business can actually be done in multiple ways. You can use knowledge of hypnosis in communicating with clients, thus creating a mindset in your client that they need you and are happy to do business with you.

On the other hand, you can also do hypnotic business by using hypnosis yourself for your own mindset and confidence to become a good entrepreneur.

Hypnosis: How does it work?

Hypnosis is a different mental state than when you are awake and alert. Just before going to sleep you are naturally in hypnosis. You are then very relaxed and no longer focused on the world around you, but more on the internal. That's why you can sometimes get all kinds of thoughts before bed.

When you receive hypnotherapy, that state is used to focus your mind correctly on finding a solution to a particular problem. A hypnotherapist gives suggestions, because in hypnosis you are more open to suggestions you are more likely to start thinking along the lines of those suggestions. After all, when you are awake, you tend to be more critical of suggestions. This is why hypnotherapy, when applied properly, works so well.

What can hypnosis do for you?

So hypnosis can help you as an entrepreneur improve your self-confidence and have a positive mindset while doing business. Many entrepreneurs just starting out in business with what I call "enthusiastic fear." It is very exciting to start your own business because suddenly you are responsible for everything and there is no one to blame if things don't go well.

Working on yourself can already be a good step toward becoming more confident in your abilities as an entrepreneur.

Removing obstructive beliefs about entrepreneurship

For example, many entrepreneurs have trouble determining what their value is. What is a reasonable hourly rate? What is a product worth? What is a service worth?

What you think something is worth often depends on beliefs you have about money. For example, it is difficult business if you think money is the source of all the evil in the world.

After all, how are you going to ask for money for something if you think money is bad?

You can remove these types of limiting beliefs with the help of hypnotherapy. There are a variety of techniques that can be used for this purpose.

When it comes to value, for example, beliefs about money and beliefs about yourself are also considered. In fact, your self-worth may very well influence prices you set for your business.

With regression, for example, you can find out what life events caused you to have your current self-esteem. In doing so, you can then interpret that event in a different way, increasing your self-esteem.

The same can be done with other limiting beliefs. By going back to the first moment when you experienced the obstacle and doing something with it, that belief can be transformed into something that actually helps you do business.

Achieving goals through hypnosis

One technique that is also fun for entrepreneurs to use is precisely the progression technique. Because often you go into business with a certain goal in mind. There is something you want to achieve.

With hypnosis, you can get help to achieve that goal. In fact, if you use the progression technique, you can imagine that you are where you want to be with your business. You have reached your goal and then in your mind you take one step back each time, until the time of the hypnotherapy session.

If you're reading this, this may sound really crazy, but so that's what a hypnotherapist helps you with (or what you, as a hypnotherapist, can help entrepreneurs with).

It then gives you a clear overview of the steps you can take. In the process, you also have more confidence that the steps are helpful, which means you have fewer doubts and do what it takes to achieve your success faster.

These are just a few ways hypnosis can help an entrepreneur when doubts and insecurities get in the way of business.

Hypnosis to improve your marketing and sales conversations

On the other hand, knowledge of hypnosis can help entrepreneurs make their business a success. After all, you can use that knowledge to help clients. For example, one pattern that is very important for hypnotherapists is to make connections[1].

So: You have this problem because you do.

Most businesses also help people (or businesses) solve problems. Even if it doesn't seem that way at first. Knowledge of hypnotic language patterns will help you give customers the understanding that they can solve their problems by using your company's products or services.

In addition, expressing understanding of thought processes is also important in hypnotherapy. This is also something you can use as an entrepreneur. That way, you can improve your connection with followers or interlocutors, for example, which in turn has nice benefits when you are entrepreneurial.

When marketing or selling, you actually always make some use of suggestions[2]. After all, you are at least suggesting that you can help people with your products or services. In a study on hypnotic selling (hypnotic selling), they indicate that this involves telling something to your potential customers in an enchanting "enchanting" way. You then actually use the power of NLP (Neuro Linguistic Programming) and other hypnotic language patterns to influence the subconscious. That way, you can positively influence someone's attitude toward your products or services (but if you don't do it right, then negatively).

This research also shows that hypnotic language is also important for people in sales to connect with their potential client. Neuro Linguistic Programming (NLP) is also linked to hypnotic selling.

NLP is one of the skills that matters for hypnotherapists, but it also matters for marketing. Research shows that marketing communications use language patterns that are also used in NLP.

In the language you have with a potential client, you first build rapport, as indicated earlier. Then you can link personal attributes to what you want to sell.

Engaging senses and emotions

In doing so, you can tap into what can be seen, what can be heard, what can be felt.

For example, the survey quoted the following snippet of conversation, in this case involving building sales:

(Translated by ChatGPT from Indonesian)

Sales marketing: "It seems you like sports, doesn't it?"

Consumer: "Yes, that's right. I jog in the gym every morning. I would also like to jog outside sometimes for a new vibe."

Sales marketing: "That sounds great. If you live here, you can jog right out of the house in the morning to the park there. There's a mountain view, you can still hear the birds chirping and the air is fresh."

The phrase "if you live here" is then the part of the language that can be persuasive. People then start imagining themselves living there and running through that neighborhood. If they like that image, that's still another point of being able to sell something.

In addition, the person's senses are greatly addressed. He hears the birds singing and feels the fresh air while running. In this way, the sales marketing person actually gives a guided visualization.

You can also address the emotional experience of products or services.

Yes-set

If you have built a good rapport with a potential client, you can use a yes-set technique. You first start by explaining something that is actually already common knowledge, or at least known to your potential client. So that the thought "yes, indeed" arises. Maybe the person will say it.

Then you can explain something else, which is more linked to your product or service, which is somewhat in line with the earlier. Because the potential client is then already in a yes mindset, they are more likely to go along with that reasoning.

Sales marketing: "I am interested to see how enthusiastic you are about exercising regularly every morning. Especially if the sports environment is cool, with comfortable exercise space, you can run to the lake there."

Consumer: "Yes, that's right."

Sales marketing: "Of course, if you are looking at a healthy lifestyle, you would be well-suited to live in an area like this."

Reserve yes-set

Since you don't want to push people, because no one really likes that, it's also helpful to make a statement that people can respond to with a "no." For example, you can say something about people not having to decide right away, but rather being given a little time.

Compound suggestion

A compound suggestion is actually a hidden "command." For example, if someone needs to make a large investment, you can suggest that they can discuss it at home or with the management team first. That suggestion is actually more of a task that people you want people to do.

If you really have a very good offer, this works in your favor. Then you can move on to bonuses. For example, you can then say something to the effect that if all is well, you also have bonuses that may be of interest.

Embedded suggestion

This is actually about combining all the techniques. Like combining a yes-set with a compound and then just indicating that "others" are also interested. Something that is often said at houses. However, the latter helps especially if someone is really interested, but can put off people who are not 100% into it.

Two options

Then you can also give people two options they can choose from and then offer a recommendation on the choice you think best suits them. Many sales people use this technique to then recommend precisely the more expensive option, over which more profit is received.

Rounding up sales

Then when you have applied all your influencing techniques and feel that the person across from you is ready to do business with you. Then you can say something like "Are you sure you want to do this, then..."

This actually continues a bit on the yes set.

If you have a "yes" or almost have one, you can say something about a deposit, so the time is fixed for that person and not someone else can still take your time. Or you can say something about how fast or slow they get something, depending on how fast or slow they pay.

Offering multiple payment options

Another way to round out a sale is to talk about payment options, such as all in one payment, installment or post-payment. If the consumer goes along with talking about that then you also know that the sale is basically already complete.

This also distracts consumers from thinking they might be looking for something else after all.

Ultimatum

By indicating that it is fairly exclusive, you are giving a kind of ultimatum. For example:

1. There are only x number of products for sale.
2. You only have room for x number of clients.
3. Or enrollment closes on a specific date.

That can give people just the push to make the choice to do business with you.

You may have the idea that these are all marketing techniques, and they are, but they thus have their origins in NLP. The study that examined all these techniques showed that for the company that sold houses, it caused additional sales every month.

Changing your language

Even using multiple languages (In the world of NLP, this is called code-switching) has been explored. Have you ever wondered why in the Netherlands we hear so many English terms on advertisements and the like? That's an NLP technique, and research shows that advertisements that employ it are more likely to be successful[3]. That explains an awful lot.

So you can use hypnosis for your own mindset about business and you can use knowledge of hypnosis in your client contact.

Want to learn more about hypnosis and how you can use it to help yourself or others? Then come to the free master class on hypnosis.

Or register directly for one of our trainings or events.

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