<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2861705853942923&amp;ev=PageView&amp;noscript=1"/> Acquiring clients as an entrepreneur: Hypnosis helps
Acquiring clients as an entrepreneur: Hypnosis helps
May 18, 2018
5 min reading time

Acquiring clients as an entrepreneur: Hypnosis helps

You've been working as an entrepreneur for a while, but something is blocking you from getting clients. The clients you do have seem to come to you by chance. However, you still have time to spare, so it's really time to actively acquire customers yourself. This means doing more marketing and face-to-face networking. If you are starting to get a stomach ache now, it really is time to read on.

I recently received a message in my community from an entrepreneurial woman who needed help clearing blockages that were keeping her from gaining clients and doing so in a fluid manner and with the right energy.

The good news is, hypnosis can help with some of this. For example, are you an introverted entrepreneur and therefore find it difficult to make your voice heard while networking, or is that actually why you want to tackle everything online? Then, too, hypnosis can help you get rid of a block.

Finding out the basis of blockage

Initially, it is important to identify where that blockage is coming from. Why do you seem to lack the confidence to throw yourself into the group. Why is it difficult to show the energy you feel for your business in your behavior? Why is it scary to start vlogging?

Socratic Conversation

This why question is already a good place to start. In fact, during hypnosis you can have a Socratic Conversation in which that question is repeated several times. This gets you to the core of your belief and you may even find out that there is no basis under your belief. This is very helpful because it makes it easier for the hypnotist to help you create new beliefs.

Regression

Another technique that can be used when Socratic Conversation does not help well is regression. With regression, you go back to the moment in your life that created the belief that now makes it difficult for you to express yourself and engage in conversation with clients.

This may include a failed presentation in elementary school or a first meeting with a new class that went separately. In fact, many beliefs are formed during the years you spend in elementary school. Therefore, you can get surprising results from a regression.

Remove blockage and acquire clients

Once you know what is causing you to find it difficult to acquire clients, it is only a small step to removing the blockage so you can take the steps needed. A hypnotist can help you with this as well.

Confronting Fear

For example, if you suffer from social anxiety and therefore don't like interacting with people, it can be helpful to create a sort of top 10 of your fears with the least severe fear at the top and the worst fear at the bottom. Then, together with the hypnotist, you can confront yourself with those fears. This is then done first under hypnosis, for example, so you learn what techniques you can use to calm down so you don't turn into that silent mouse again.

If you feel the social tension before networking, hypnosis has taught you how to stay calm. How to stay in the here and now with your attention and, most importantly, how to listen to those around you.

After each point on the list of fears to overcome, the less you suffer from the block and the better you can connect to get client acquisition done.

Empowering new beliefs

In addition, you can replace the erroneous beliefs that block you with beliefs that actually give you freedom. This is sometimes something that can be done with 1 session and sometimes it takes more time.

In this case, you need to repeat the new beliefs in the form of hypnotic suggestions at home during self-hypnosis. For self-hypnosis, you sit or lie down in a comfortable place, such as on the couch or on your bed. Then you first focus on your breathing and relaxing your muscles. When you are relaxed close your eyes and repeat the hypnotic suggestions or listen to an mp3 given to you by your hypnotist containing these suggestions, such as:

"People can use my help."

"Even if people don't become my clients, I can learn a lot from them," he says.

"It's not a big deal if people see that I'm a little nervous," he said.

"People want to get to know me before they do business with me," he says.

"I get to be myself."

These are just examples of suggestions. If these don't work for you, a hypnotist can help you with suggestions that apply to your situation.

Don't give up

Entrepreneurship is a road with a lot of trial and error. Especially if you value personal contact, but find it difficult to get it right, it can be very tempting to let go of this personal contact and tackle everything online.

Unfortunately, this is not always a success either.

Therefore, it is very important not to give up. With every conversation you learn something new. After each networking meeting, you can evaluate how it went and what areas for improvement you have.

If you then take a different path and let go of this old path, you also let go of an awful lot of knowledge you have already gained. So you can apply the online strategy, but don't let go of your chosen path yet until your online strategy is successful.

In fact, by combining these two strategies, you often have even more success than if you use only 1 strategy. Precisely because your Facebook fans also know you in real life.

The right energy during client recruitment

Acquiring clients is something that is easier if you are liked and if you listen carefully to potential clients. It is important, however, that you are then with your attention on your clients and not on your own thoughts about how well things are going.

Self-confidence and keeping your focus in the here and now is very important to have the right energy. Fortunately, there are several tricks you can use to hold that energy while networking.

Powerpose

This is a technique I also often use myself before literally stepping on stage. By assuming a power pose for 2 minutes. So your legs firmly on the ground, back straight, chest out and a smile on your face.

Really hold that pose for 2 minutes. You'll find you gain more confidence and energy that will serve you well during networking.

Post-hypnotic suggestions

In addition, a hypnotist can also help you with post-hypnotic suggestions. For this, it is important to know what behavior you want to reinforce. For example, do you want to talk less nervously yourself, do you want to listen more to other people but don't get it right because you talk nervously about your own business, or catch on every time you think "I've got something for that!".

For example, a post-hypnotic suggestion for better listening might be.

"While networking, you come into conversation with other entrepreneurs. You ask these entrepreneurs about their work and listen to the answers. You can go on to ask about their favorite type of client, or biggest problems they face. You keep listening, and only when they are done talking do you start talking about your own business and how you make sure the problems discussed disappear."

Or

"While networking, you listen and smile at the other entrepreneurs. You have a straight back and talk well on the topic of conversation and know how to convince people to give you their business card, you even make follow-up appointments."

These are just examples of post-hypnotic suggestions. Depending on your client acquisition problems, you may receive other suggestions from the hypnotist.

Reducing Stress

Stress eats up energy and can cause you to not exude the right energy during client acquisition. It is therefore important to lower your stress levels before networking and client acquisition .

This can already be done very well with meditation. Meditating for 10 minutes daily will reduce your stress levels, but you can also do this a few minutes before networking so that you network more relaxed. You can even do this while still sitting in your (parked) car.

In the process, the changed beliefs through hypnosis about networking and that help remove your blockage can also already make you feel much more relaxed, automatically giving you the right energy while networking.

Want to learn more about mental techniques that can help you while doing business? Then check out the events in our calendar.

About the author
Edwin Selij is owner and founder of Hypnose Instituut Nederland and provides training in Hypnosis. He is author of the books "You Don't Have It You Do It" and "Break Free!" and regularly appears on radio and TV to talk about hypnosis. He is the #1 Hypnosis Trainer in the Netherlands and has been giving hypnosis training for years. He was the first in the Netherlands to teach modern hypnotherapy via livestream.
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